Stories, lessons, and ideas
from the world of loyalty.
Product updates, customer stories, marketing playbooks, and the occasional engineering deep-dive — written by the team building Kudo.
Designing wallet cards that customers actually use
Six principles for designing a digital loyalty card people open more than once. Real examples from real brands.
Jordan Sutton
May 8, 2026
Push notifications without being annoying
What we learned from sending 4 million wallet push notifications: timing, frequency, and the wording that gets the tap.
Priya Sharma
Apr 29, 2026
Why we built our own scanner app
POS integrations are expensive and slow. Here's the case for shipping a free scanner that runs in any browser.
Liam Chen
Apr 21, 2026
The economics of loyalty for small businesses
A short, honest breakdown of when loyalty programs make money — and when they're just expensive theatre.
Sarah Williams
Apr 12, 2026
What shipped in April: GDPR tools, faster scans, new chart
The product changelog you'd actually want to read. Three new things, two bug fixes, one mea culpa.
Maya Okafor
Apr 4, 2026
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