Digital loyalty cards designed for the phone, not the pocket.
Eight production-ready card types, full brand control, live wallet updates, lock-screen push, Google review requests, and the analytics to know which customers are coming back. Set up in minutes.
One tap to add. No app, no login, no friction. The card your customers will actually keep.
Eight card types · one platform
Every loyalty mechanic, in production today.
From a classic stamp card to multi-tier memberships (paid tiers via Stripe on custom plans) — every program type below is available in the product today. Starter includes Stamp and Points; Grow includes all eight.
Stamp card
Buy nine, get the tenth free — without the paper card.
- Configurable stamps-to-reward (1–30)
- Stamp strip on the pass redraws with each scan
- Starts a fresh card when full — the reward is banked and extra stamps carry over
Built for: Cafés · bakeries · ice-cream · car washes
Try this cardSetup
From signup to first scan in minutes.
Five steps. No SQL, no Photoshop, no developers. Times below are rough guides for each step of the guided builder.
Pick a card type
Choose from 8 production-ready templates — stamp, points, tier, membership, cashback, discount, coupon, or gift voucher.
Brand it like yours
Upload your logo, pick your brand colors, set the strip image. The live preview switches between Apple and Google Wallet as you edit.
Set the earn rule
Stamps per visit, points per pound, cashback percent, tier thresholds — every rule documented inline, no SQL required.
Choose what the pass shows
Pick which fields appear on the pass and where, using the Apple and Google placement dropdowns.
Publish & share
Hit publish — your add-to-wallet link and QR code are ready. Print the QR or drop it in your bio.
Platform
Everything built in, nothing to bolt on.
Wallet delivery, push, scanning, Google review requests, segmentation, analytics — one platform, one bill, one team to call when you need help.
Live wallet updates
Change your design, reward threshold, or branding — the pass updates instantly in every customer's wallet via APNs and Google push.
Lock-screen notifications
Send merchant messages, reward unlocked alerts, and reminders directly to the lock screen. No app, no permission dance.
Timed promotions
Schedule a banner swap + push for any window — Friday lunch, Black Friday week. Auto-reverts at end time, no manual cleanup. Available on custom plans — contact us.
POS-agnostic scanning
QR + barcode built in. Scan with the Kudo Scanner in the browser on any phone or tablet — no specialist hardware.
Email campaigns
Segment by tier, spend, visit count, or last-active. Send via your own SMTP, with open / click tracking baked in per recipient. Available on custom plans — contact us.
Member segmentation
See members grouped by how recently, how often and how much they spend, and target push messages by tier, points balance, tag or last activity. Available on Grow.
Google review requests
Ask customers for a Google review at the milestone you choose — by wallet push, a link on the back of the pass, and a button after your feedback form. Tracks prompts shown and link clicks. Stamp, Points and Coupon cards, on every plan.
NFC & QR sign-up plates
Kudo counter stands, plates, table tags, cards and stickers open your join page with a tap or a scan. See the QR scans, NFC taps and sign-ups each one brings in.
Branding
Looks exactly like your brand. Down to the pixel.
The pass that lands in your customer's wallet is yours, not ours. We don't wedge a watermark in. We don't take a corner of the card. You get the whole canvas.
See it in the builderLogo
PNG upload, displayed on every pass.
Brand color system
Background, text and label colors — with per-tier designs on Tier cards.
Strip & background art
Your own strip image, with per-tier art on Tier cards. Timed promo banners on custom plans.
Field placement
Choose each field's slot from dropdowns — header, primary, secondary, auxiliary or back on Apple, Google's own slots, or hidden.
Custom labels
Rename the points, tier and reward labels to match your wording.
Stamp icon library
7 built-in stamp icons, or upload your own image (cropped and saved as a PNG).
Integrations
Plays nicely with your stack.
Apple Wallet
Native pass kit
Google Wallet
Loyalty objects
Stripe
Custom plans
Clover POS
POS sync on Grow
Kudo Scanner
Any phone or tablet
Any SMTP
Custom plans
Webhooks
Custom plans
REST API
Custom plans
Security & compliance
Security built in.
The same protections apply to every account, from day one of your free trial.
Encrypted in transit
Traffic between customers, staff devices and Kudo is encrypted over HTTPS, and wallet passes are cryptographically signed.
Privacy by default
Designed with UK and EU GDPR in mind. We minimise what we collect and never sell your data.
Reliable infrastructure
Built on reliable cloud infrastructure. Uptime SLAs are available on custom plans — contact us.
How we compare
Why merchants leave paper cards and branded apps for Kudo.
| Capability | Paper punch card | Branded merchant app | Kudo |
|---|---|---|---|
| Customer install friction | Lost in a wallet within a week | Mandatory app download | One-tap add to Apple/Google Wallet |
| Setup time | Trip to the printer | Months & developer hours | Minutes, with the guided builder |
| Live updates | Reissue the whole batch | App store review queue | Pushed to every wallet instantly |
| Push notifications | — | If they granted permission | Native lock-screen, every time |
| Analytics | — | Custom dashboards to build | Built-in dashboard + segments |
| Running cost | Print + replace overhead | Dev team + hosting | Flat monthly price per business |
FAQ
Answers to the questions every merchant asks first.
Still curious? Get in touch and our team will help.
Talk to a human- No. Cards live inside Apple Wallet (iPhone) or Google Wallet (Android) — both pre-installed on every modern phone. Customers tap your add-to-wallet link once and they're in.
Your first card, live in minutes.
No credit card. No install. Just a card your customers will actually keep.